cx a22 3 45 071201688 http://www.idref.fr/071201688 20030519 20200422032121.000 103872102 103872102 Tp5 0000000114772755 ISNI VIAF 20200401 http://viaf.org/viaf/89876230 VIAF VIAF 20200401 20030519afrey50 ba0 eng 0 1 0 ba AFNOR ba0yba0y 1 Meyers Herbert M. ba0yba0y He is founder and principal of Gerstman + Meyers, an Interbrand Consultancy. He has helped hundreds of international corporate clients achieve leadership positions in their categories. His extensive expertise in strategizing brand identity, corporate identity, and package design programs has won him numerous awards, including several Clios. He is member of the American Marketing Association, the Pan European Brand Design Council, and Package Design Council International, where he served as president from 1989 to 1991 FR Abes 20200422 AFNOR The marketer's guide to successful package design / Herbert M. Meyers, Murray J. Lubliner, cop. 1998 Meyers, Herbert M.