Humor in advertising : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger,
2006
Internet, http://authorities.loc.gov/, Library of Congress authorities
Internet, http://www.isenberg.umass.edu/marketing/Faculty/Profiles/Marc_Weinberger/,
page de renseignements sur le site de l'univ. du Massachusetts-Amherst, consultée
24/04/2007