Identifiant pérenne de la notice : 208022015
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Note publique d'information : With big data analytics comes big insights into profitability Big data is big business.
But having the data and the computational power to process it isn't nearly enough
to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value
Creation for Business Leaders and Practitioners is a complete resource for technology
and marketing executives looking to cut through the hype and produce real results
that hit the bottom line. Providing an engaging, thorough overview of the current
state of big data analytics and the growing trend toward high performance computing
architectures, the book is a detail-driven look into how big data analytics can be
leveraged to foster positive change and drive efficiency. With continued exponential
growth in data and ever more competitive markets, businesses must adapt quickly to
gain every competitive advantage available. Big data analytics can serve as the linchpin
for initiatives that drive business, but only if the underlying technology and analysis
is fully understood and appreciated by engaged stakeholders. This book provides a
view into the topic that executives, managers, and practitioners require, and includes:
A complete overview of big data and its notable characteristics Details on high performance
computing architectures for analytics, massively parallel processing (MPP), and in-memory
databases Comprehensive coverage of data mining, text analytics, and machine learning
algorithms A discussion of explanatory and predictive modeling, and how they can be
applied to decision-making processes Big Data, Data Mining, and Machine Learning provides
technology and marketing executives with the complete resource that has been notably
absent from the veritable libraries of published books on the topic. Take control
of your organization's big data analytics to produce real results with a resource
that is comprehensive in scope and light on hyperbole
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