Identifiant pérenne de la notice : 208022902
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Note publique d'information : Convert the promise of big data into real world results There is so much buzz around
big data. We all need to know what it is and how it works - that much is obvious.
But is a basic understanding of the theory enough to hold your own in strategy meetings?
Probably. But what will set you apart from the rest is actually knowing how to USE
big data to get solid, real-world business results - and putting that in place to
improve performance. Big Data will give you a clear understanding, blueprint, and
step-by-step approach to building your own big data strategy. This is a well-needed
practical introduction to actually putting the topic into practice. Illustrated with
numerous real-world examples from a cross section of companies and organisations,
Big Data will take you through the five steps of the SMART model: Start with Strategy,
Measure Metrics and Data, Apply Analytics, Report Results, Transform. * Discusses
how companies need to clearly define what it is they need to know * Outlines how companies
can collect relevant data and measure the metrics that will help them answer their
most important business questions * Addresses how the results of big data analytics
can be visualised and communicated to ensure key decisions-makers understand them
* Includes many high-profile case studies from the author's work with some of the
world's best known brands.
paprika.idref.fr
data.idref.fr
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