{"record":{"leader":"cx  j22     3  45","datafield":[{"ind2":" ","ind1":" ","subfield":[{"code":"a","content":"http://catalogue.bnf.fr/ark:/12148/cb182114303"},{"code":2,"content":"BNF"},{"code":"d","content":20250525}],"tag":"033"},{"ind2":" ","ind1":" ","subfield":[{"code":"a","content":"FRBNF182114300"},{"code":"z","content":"FRBNF18211430"},{"code":"d","content":20250525}],"tag":"035"},{"ind2":" ","ind1":" ","subfield":{"code":"a","content":"20250214afrey50      ba0"},"tag":100},{"ind2":" ","ind1":" ","subfield":[{"code":"a","content":2},{"code":"b","content":1},{"code":"c","content":1}],"tag":106},{"ind2":" ","ind1":" ","subfield":{"code":"b","content":"rameau"},"tag":152},{"ind2":" ","ind1":" ","subfield":[{"code":7,"content":"ba0yba0y"},{"code":9,"content":"#"},{"code":"a","content":"Pinkwashing"}],"tag":250},{"ind2":" ","ind1":" ","subfield":[{"code":7,"content":"ba0yba0y"},{"code":"a","content":"Procédé mercatique utilisé par un État, organisation, parti politique ou entreprise dans le but de se donner une image progressiste et engagée pour les droits LGBT"}],"tag":300},{"ind2":" ","ind1":" ","subfield":[{"code":7,"content":"ba0yba0y"},{"code":9,"content":"#"},{"code":"a","content":"Pink-washing"}],"tag":450},{"ind2":" ","ind1":" ","subfield":[{"code":7,"content":"ba0yba0y"},{"code":9,"content":"#"},{"code":"a","content":"Rainbow-washing"}],"tag":450},{"ind2":" ","ind1":" ","subfield":[{"code":0,"content":"Voir aussi"},{"code":3,"content":"11841920X"},{"code":5,"content":"z|xxx"},{"code":7,"content":"ba0yba0y"},{"code":"a","content":"Consommateurs homosexuels"}],"tag":550},{"ind2":" ","ind1":" ","subfield":[{"code":0,"content":"Voir aussi"},{"code":3,"content":178227293},{"code":5,"content":"z|xxx"},{"code":7,"content":"ba0yba0y"},{"code":"a","content":"Marketing d'embuscade"}],"tag":550},{"ind2":" ","ind1":" ","subfield":[{"code":0,"content":"Voir aussi"},{"code":3,"content":132895994},{"code":5,"content":"z|xxx"},{"code":7,"content":"ba0yba0y"},{"code":"a","content":"Stratégie de marque"}],"tag":550},{"ind2":" ","ind1":" ","subfield":[{"code":3,"content":"027476014"},{"code":5,"content":"g|xxx"},{"code":7,"content":"ba0yba0y"},{"code":"a","content":"Marketing"}],"tag":550},{"ind2":" ","ind1":" ","subfield":[{"code":3,"content":"027888894"},{"code":5,"content":"g|xxx"},{"code":7,"content":"ba0yba0y"},{"code":"a","content":"Publicité mensongère"}],"tag":550},{"ind2":" ","ind1":" ","subfield":[{"code":"a","content":330},{"code":"c","content":"Economie"},{"code":2,"content":"Note de regroupement par domaine"}],"tag":686},{"ind2":" ","ind1":" ","subfield":[{"code":"a","content":650},{"code":"c","content":"Gestion et organisation de l'entreprise"},{"code":2,"content":"Note de regroupement par domaine"}],"tag":686},{"ind2":0,"ind1":" ","subfield":[{"code":"a","content":"FR"},{"code":"b","content":"FR-751131015"},{"code":"c","content":20250505}],"tag":801},{"ind2":3,"ind1":" ","subfield":[{"code":"a","content":"FR"},{"code":"b","content":"Abes"},{"code":"c","content":20250525},{"code":"g","content":"AFNOR"}],"tag":801},{"ind2":" ","ind1":" ","subfield":{"code":"a","content":"Wikidata - https://www.wikidata.org/wiki/Q20200811 (2025-04-17)"},"tag":810},{"ind2":" ","ind1":" ","subfield":{"code":"a","content":"Wikipédia - https://fr.wikipedia.org (2025-04-17)"},"tag":810},{"ind2":" ","ind1":" ","subfield":{"code":"a","content":"Ontobee : Gender, Sex, and Sexual Orientation (GSSO) ontology - https://ontobee.org (2025-04-17)"},"tag":810},{"ind2":" ","ind1":" ","subfield":{"code":"a","content":"Mapping LGBTQ spaces and places : a changing world, 2022"},"tag":810},{"ind2":" ","ind1":" ","subfield":{"code":"a","content":"Le terme de pinkwashing revêt une dimension négative, avec l'idée d'hypocrisie des marques [in] Le Monde, 2021-06-26 - https://www.lemonde.fr (2025-04-17)"},"tag":810},{"ind2":" ","ind1":" ","subfield":[{"code":2,"content":"RVMLaval"},{"code":"d","content":"2025-04-17"}],"tag":822},{"ind2":" ","ind1":" ","subfield":[{"code":2,"content":"LCSH"},{"code":"d","content":"2025-04-17"}],"tag":822},{"ind2":" ","ind1":" ","subfield":[{"code":"e","content":"2025-04-17"},{"code":"u","content":"https://www.wikidata.org/wiki/Q20200811"}],"tag":856},{"ind2":" ","ind1":" ","subfield":[{"code":"e","content":"2025-04-17"},{"code":"u","content":"https://fr.wikipedia.org"}],"tag":856},{"ind2":" ","ind1":" ","subfield":[{"code":"e","content":"2025-04-17"},{"code":"u","content":"https://ontobee.org"}],"tag":856},{"ind2":" ","ind1":" ","subfield":{"code":"a","content":"Pinkwashing"},"tag":950},{"ind2":" ","ind1":" ","subfield":{"code":"a","content":"Pink-washing"},"tag":951},{"ind2":" ","ind1":" ","subfield":{"code":"a","content":"Rainbow-washing"},"tag":951}],"controlfield":[{"tag":"001","content":283169346},{"tag":"003","content":"http://www.idref.fr/283169346"},{"tag":"004","content":20250214},{"tag":"005","content":20250525092926},{"tag":"006","content":751072303},{"tag":"007","content":1999},{"tag":"008","content":"Td8"}]}}
