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Identifiant pérenne de la notice : 071201688Copier cet identifiant (PPN)
Notice de type Personne

Point d'accès autorisé

Meyers, Herbert M.

Sur le web

Information

(par souci de protection des données à caractère personnel, le jour et le mois de naissance peuvent ne pas être affichés)
Langue d'expression : anglais
Genre : Masculin

Notes

Note publique d'information : 
He is founder and principal of Gerstman + Meyers, an Interbrand Consultancy. He has helped hundreds of international corporate clients achieve leadership positions in their categories. His extensive expertise in strategizing brand identity, corporate identity, and package design programs has won him numerous awards, including several Clios. He is member of the American Marketing Association, the Pan European Brand Design Council, and Package Design Council International, where he served as president from 1989 to 1991

Identifiants externes

Identifiant VIAF : http://viaf.org/viaf/89876230
Identifiant ISNI : 0000000114772755

Source

The marketer's guide to successful package design / Herbert M. Meyers, Murray J. Lubliner, cop. 1998

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